Wordor a common sense idea12/28/2023 ![]() We can add a touch of poetry by using one or two sensory words-to make our writing more vivid and to shape a stronger writing voice. In business writing, we don’t need to write sentences as poetic as Myers’ sentence above. Within one sentence Myers shares a visual detail ( the open window), an auditory detail ( a glissando of birdsong), a sense of motion and touch ( the lightest breeze), and a sense of smell ( the scent of the incoming summer).īut sensory words are not just for novels … Example sentences: How to appeal to the senses in business writing Sitting here now by the open window, a glissando of birdsong on the very lightest of breezes that carries with it the scent of a final incoming summer, I cling to poetry as I cling to life. Here’s an example from Benjamin Myers’ book The Offing: You can create a multi-sensory experience in your writing. For instance: vibrating, soaring, mind-boggling, staggering, bumpy. By using active words or describing movement, you help your readers experience your words. For instance: zesty, tantalizing, sweet, stinky, stale. Most taste and smell words are easy substitutes for bland words like good, nice, or bad. Often these words mimic sounds-that’s when they’re called onomatopoeic. For instance: crashing, thumping, piercing, tingling, squeaky. Words related to hearing describe sounds.You can use them to describe feelings and abstract concepts, too: gritty, creepy, slimy, fluff, sticky. Words related to touch describe textures.For instance: gloomy, dazzling, bright, foggy, gigantic. Words related to sight indicate colors, shape, or appearance.Sensory words are descriptive-they describe how we experience the world: how we smell, see, hear, feel or taste something. Want to write with more power? Click here to get the 22-page ebook How to Choose Words With Power and Pizzazz (it’s free!) Research into menus suggests that describing dishes using sensory words makes more people buy them. Might we be able to increase desire simply by using sensory words so people can imagine holding our products? Your brain processes sensory words as if you taste a sweet cake, as if you see a dazzling display of colors, as if you feel a rough texture.Īnd we also know from research that when we can hold a product the desire for the product increases. ![]() But when you read sensory words different areas of your brain light up. When reading non-sensory words, your brain processes text. Sensory words are more powerful and memorable than ordinary words because they make your reader see, hear, smell, taste, or feel your words. Shall I explain? The science behind sensory words What’s more, sensory details add personality and flavor to boring content, helping you stand out in a sea of grey voices that all sound the same. Sensory language helps readers experience your words, almost as if they’re present, right in the middle of your story. Using sensory language can help you captivate your audience-a business audience, too. Not for serious business people like you and me. You might think that sensory words are for poets and novelists. ![]() You watch the sun rays play with the golden leaves.Ĭan you picture the scene? That’s because of the sensory details ![]() A gentle breeze soothes your aching head. You don’t want to deal with your to-do list, an overflowing inbox, an incessant stream of tweets. The science behind sensory details 6 types of sensory language Example sentences with sensory details A list with 75 sensory phrases 6 books that showcase sensory writing
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