Simple social media infographic12/30/2023 ![]() While on the surface, the terms data visualisation and infographics may appear to be the same, there are in fact some subtle differences between the two. ![]() In today’s world of big data, how businesses choose to display their figures can affect how quickly readers can interpret the information and what conclusions they can draw from it. They’re increasingly interactive, even taking the form of video.īecause of their effectiveness and flexibility, it’s inevitable that they’ll continue to be popular in 2021 and for years to come. Unlike those seen about 10 years ago, which were often long, today’s infographics are shorter and frequently split up to fit well on social media platforms, such as Twitter and LinkedIn. Indeed, an infographic is three times more likely to be shared on social media than any other type of content.Īt its best, an infographic can be a beautiful, engaging piece of artwork, bolstering or even elevating a brand’s position while simultaneously creating a social media stir. Infographics can play a key role in brand strategy, weaving brand awareness and messaging into targeted social campaigns. ![]() It’s proven that visual information is more memorable than the written word: people remember around 80% of what they see and what they do, compared with just 20% of what they read. What makes infographics effective? Well, infographics are an invaluable way to deliver complex information, quickly. Why are infographics effective? – the benefits of infographics The information they have presented us through data visualisations during the pandemic highlights why infographics are important in raising awareness, in this case of infection rates and the importance of practicing good hygiene. Both global governments and the World Health Organisation (WHO) utilised handy infographics to show statistics surrounding the virus and various measures to combat it. In a year unlike any other, officials used infographics throughout 2020 to convey information about the COVID-19 pandemic in an easy to digest format. Research by the Content Marketing Institute shows that 65% of B2B marketers used in Infographics/Charts/Photos in 2020.Īnecdotal evidence adds further weight to this theory. Given that web searches for infographics peaked in 2013, it’s understandable that today people are asking ‘are infographics dead?’. ![]() Today infographics are effective tools to convey information on social media channels, in annual reports and on pages across the internet. Nowadays, our understanding of what makes an infographic effective has increased, as has our understanding of the importance of good design in creating these graphics. Many companies began churning out infographics of varying quality. In the internet age, infographics went from strength to strength, peaking in popularity around 2013. By the 1970s, Peter Sullivan was regularly using information graphics in the Sunday Times – graphics that would accompany stories throughout the 80s and 90s. Later still, the German Otl Aicher created the first ever pictograms for the 1972 summer Olympic Games in Munich. Then, in the early 20th Century, the designer Alfred Leete created a poster for the London Underground using the portrait format and many of the elements seen in modern day infographics. Famous examples include Florence Nightingale’s coxcomb chart, which highlighted the high number of preventable deaths in the Crimean war and John Snow’s cholera map which highlighted cases around a single water pump. Infographics in the 19th centuryĪs data-based social science became accepted, displaying data in a visual form became more popular. More and more examples of infographics would soon join these visual study aids, as the 19th century brought with it a boom in data visualisation. Likewise, there are examples of maps charting the solar system from the 11th Century.Īlongside William Playfair’s invention of line, bar and pie charts, more examples of early infographics include the English chemist, Joseph Priestley’s timeline charts – Chart of Biography (1765) and New Chart of History (1769). A map scratched onto a clay tablet has been traced to the ancient city of Babylon from sometime around 600 B.C. Since these earliest examples, the infographic has evolved. It is unsurprising then that infographics in their current form are still as popular as ever. Originally seen as cave paintings, Infographics have existed in one form or another for over 30,000 years. Many formats exist and unique infographic styles can work within any brand. In short, an infographic is a blend of information and graphic.Īn infographic tells a story by using a visually pleasing combination of graphics, data, thoughtful typography and colour. ‘A picture or diagram or a group of pictures or diagrams showing or explaining information’.
0 Comments
Leave a Reply.AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |